The explosive growth of energy drinks around the world is largely due to consumers' global need for a quick energy shock powered by jobs, orders and other essential parts of everyday life. You can buy energy drinks via 10secondshots.com/products/10-second-recharge to get more energy.
Many people like the comfort of just an energy drink instead of having to brew coffee or tea to wake them up in the morning or feed them in the afternoon. But what about the other side of the equation? What do comfort-loving users do when they want to relax?
CBD drinks are of course an option. Many consumers prefer to relax with a beer or a glass of wine, but there are many people who don't drink or alcohol is not an ideal solution (for example, people who are stressed at work).
Soothing tea is another option, but this is a group that doesn't waste time recovering energy: there's good reason to believe they may not want to do it and want to relieve stress.
The relatively new beverage segment is supposed to be a reflection of energy drinks. It promises to reduce stress and improve concentration without caffeine, developed for the hours between needing caffeine and falling asleep.
Building a new category of soft drinks will require tremendous effort. There are serious issues, including a lack of consumer awareness and efficacy issues, that must be addressed if the casual drink is ever to become a landmark in the soft drink landscape.