Deciding to use an explainer video as a way to explain your business can feel like a big deal! Content, format, tone, look and feel – all these pieces have to fit together just perfectly and in a way that leaves your audience know what you are doing and think that you are the best option to achieve the results they want.
An explainer video accomplishes your goals in a way another communication method can't – it's instructive and entertaining all at once. So, here are some tips for choosing the best explainer video agency to market your business:
• Look at the quality of your explainer video company. Watch their videos and analyze if they can work on TV. See if you are glued to their video all the way through and if you feel anything approaching a positive emotion during the time. If yes, then you can be sure that you are dealing with the right producer. You can expect to pay more, but you can also expect to have a superior quality video!
• Know the team at your explainer video company. Animations video depends on four basic phases: text, illustrations, storyboards, and animation. You should expect a high level of service in each of the four phases. For this, it is important that the whole team of the company sits down and works together, to weave your story into place.
Great videos don't just happen – it is a collaborative effect. So, find out if your script will work in place or simply provide feedback or any part of the work outsourced. When the entire team at the company' work together, there will be a spontaneous sharing of ideas and obsessive attention to detail-giving you the best results!