If you want the best social marketing advice, be prepared to pay for it. In fact, I've found a lot of agencies for as much as $20,000 per month depending on what the client needs to do. Depending on your business needs, you can find a social media marketing agency in Texas via https://www.scaleyourbrand.com/. When looking for a social marketing agency, make sure you ask the right questions before you sign the dotted line!
The biggest problem I've seen is marketing agencies that have never tried to struggle for control of social media so they end up offering their services to anyone who will listen. You're thinking, "How different is social media?" "I put up an ad and people flock to it, right?"
We both know that social marketing is a little different. In fact, I've put together a few questions to ask your social media professional BEFORE you sign that contract!
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- Do you know how to pitch bloggers?
- Do you know how to implement social media monitoring software or social listening software?
- Do you, yourself, have strong social media profiles? Can I see them?
- Does your agency write copy and blog posts for us?
- Do you do training?
For the most part, you want a social media expert who is well versed in pitching content and news to bloggers. As much as we all love social media marketing — bloggers can cascade messages far faster than anything we've seen before. Twitter posts and links from a Facebook account are cool, but well-received bloggers get the job done.
As with anything, in order to successfully track marketing campaigns, you're going to need to implement some sort of analytics program that will track how well campaigns are performing. If you're talking to an agent who can't name at least two social listening platforms, you should be walking away!