In today's customer-oriented market, a customer is valued as a king, and every product manufacturer or service provider focuses on serving the quality. Products that reach and meet customer expectations only stand a chance to win recognition and reputation.
This highly competitive market is flooded with products that look alike, have similar features, ingredients, and price range. It is quite difficult for a product, having below or average quality, to sustain here.
You can read more here if you are looking for product design services.
Customers are ready to pay; what they want is quality!
It was until the last decade when people would search for cheap products and services. Nowadays, they want quality. With the advancement of culture and globalization, the buying power of people has augmented, too. People show no stress in spending their money for good.
A product that enters the market without any preparation (market research and design) has 70% more chances of failing to mark a positive impression on its targeted customers' minds. Do you know every single product these days is backed by effective and innovative product design and marketing strategies?
And between product design and marketing, the former plays a more important role. It gives a strong foundation to ground-breaking marketing strategies. A marketing professional would not be able to publicize a product or service that has no relation to customers' demands and expectations.
Product designing has become essential for every product manufacturer and service provider.